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Logos
We at Spectre Design Group have been doing log design and implementation
for as long as we've been doing web pages. Our approach to
design starts with a discussion of what you, as a business, want
your prospective customers to think when they see your logo.
Weather it focuses on simplicity and professionalism like what we
designed for Insulation Service, evokes a sense of power like the
D&M Electrical logo, or just needs to include Eastern Illinois
Universities iconic panther and a simple house like EIU Student Housing,
we can accommodate for the taste of both our customers and their
respective target markets.
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Absolutely Scentsational is a candle shop located in
Charleston, IL that does much of it's business online. Their
original color scheme was blue and white, which is not only common for
the internet but also cold and inorganic. We wanted a "warmed by
the hearth" feel so we went with a darker red and in full-color
renditions, a distinct glow. The design itself is inspired by
middle-ages signet stamps which were typically wax poured from a candle
and made to seal envelopes. The aged paper texture was adopted as the background
for Absolutely Scentsationals website and we incorporated it into the
design of their letterheads and other print documents.
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Absolutely Scentsational |
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WEIC needed an update to their website, and in doing so,
we updated their logo. The goal was not a not to give them a new
image, just to simply polish the one they already had.
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WEIC AM1270 Gospel Radio |
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EIU Nightlife needed to appeal to students and be easily
reproducible on shirts and flyers. We used a stylized rendition of
the moon, with the silhouette of Easterns "Old Main" cut out and
created a variety of alternate color schemes for various media.
Now the emblem stands out on the web and as a silk screen.
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EIU Nightlife |
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